Well, there has been talk about Twitter integrating its Search functionality into their main site. It turns out the twitter team was testing this out and it has now integrated into the main site, with some pretty interesting functionality.
Trending in Main Navigation
On the home page, twitter has integrated the latest Trends as a menu item in the main navigation as a drop down.
Twitter Search Results
Clicking on a trend will pull up the new twitter search page. Here is the search results for Watchmen (update: If you haven’t gotten the new search/trends rollout then the link for “watchmen” won’t work! sorry folks!)
Right Rail with Matching Users, Featured Users, and Trending
On that search page there is also some navigation on the right rail.
The future for twitter?
So, does this mean twitter is integrating search and becoming more of a search company. Probably not, but, I do see this as a way of them monetizing search results on that search page if it does become fully integrated. Wonder if that is where they are heading with this?
Also, I do have to say the “matching users” seems very basic and searching the twitter user name. I’d like to see this get a little more advanced based on like types of content the user is submitting, etc.