Mobile is driving much of the new business opportunities out there. Lots of on-demand services, marketplaces and e-commerce companies have made sure to have great mobile experience because of large amounts of traffic seen from their customers.
Even as recent as a few months ago, Google announced it had more searches on mobile, as compared to desktop, in 10 countries, including Japan and the U.S. Because of this, it’s necessary for websites to now create mobile apps. At the very least, responsive site design.
For the sake of what we’re talking about today, Facebook has netted the best results for us in terms of helping clients achieve goals of getting users and customers for their mobile apps. There are a few campaign set up points we always like to address.
Setting up attribution:
The first and more important thing to have done is attribution. There are a lot of tools out there, but, we tend to stick with Tune because of the low barrier to entry and cost structure that is very beneficial to startups and small businesses.
Installing Facebook Conversion Tracking Pixel:
Take a look at