Tony Adam

Entrepreneur, Marketer, Aspiring Polymath


Are Google’s real time and latest results REALLY based on relevance?

February 2, 2010 3

I’ve had a few colleagues and friends lately ask me about Google’s real time search results since they launched real time search about two months ago. To some of you, this might be an obvious post, as Rae from Outspoken Media pointed out with her post about Google enabling real time spam.

I was then alerted by a friend that apparently Google is filtering people based on relevance and followers and all that jazz. He pointed to an article talking about how Google ranks tweets. Which the author talks about hashtags, followers, relevance and all that jazz to get you to think that the real time results are actually influenced by these attributes in search.

Being the investigative person that I am, I decided that I needed to see this for myself and figured that American Idol would be something that is somewhat trending, it would be the right opportunity to test out the real time spam that Google enabled.

First, I did a search for American Idol and noticed some real time results. So, it was time for me to tweet away and see if I could get some results in there. Now, remember, I NEVER talk about Idol, I could care less about American Idol, and honestly, I know I’m entirely irrelevant to idol, but then I saw this rank:

So that was just a test…now some of you might say, well, that was because it was just talking about American Idol and only relevant to American Idol. Fine, I thought through that and figured it might be interesting to see what would happen if I posted a link to the Kindle in Amazon to see if you could spam affiliate offers via the real time results:

Done deal! Granted, I didn’t get any clicks from Google to that link, but it just goes to show that you can pretty much game the real time results fairly easily at this point. The more people look at those results and the more intertwined they become to the search experience, the more you could figure out ways to game it.

I could essentially create bots via twitter or hire overseas labor extremely cheap to go out there and just tweet all day with a bunch of affiliate links to trending topics and such with real time and maybe get some VERY minimal to no results. Then again, it makes me wonder if/when people will start clicking on those results that are relevant to the original searcher intent of their query? At that point, you’ve opened a flood gate of people that could do what I just mentioned above.

Just something to think about. Again, like I said, for some of us, this is pretty obvious stuff, but, thought it would just be interesting to run the analysis and post about it.

What are your thoughts about real time search results? Do you think they will be gamed and spammed more and more?

There are 3 comments

  • @thursdaisy says:

    I agree with you (per my screen shot below). I think it's going to be very lucrative market for spammers to start putting trash into Google real time search results. I hope Google implements existing or creates new methods to fight against irrelevancy in their real time search results.


  • That's pretty cool, but I'm still wondering why you didn't get any clicks from Google on the kindle tweet… Did they just record them as incoming twitter clicks?

    As for real-time search, I think once Google is able to figure out which tweets matter most, it'll be most more useful.

  • To answear your question in the title. Yes and no. They are real time results based on past relevance. But apparently they`re working hard on getting a live implementation of the web, including tweets and such.

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