At Quickbooks Connect I presented on all the available methods to help small business owners grow their business online. I discussed SEO, SEM, Content Marketing, Facebook Ads, and Email Marketing.
Over the years I have used tons of tools for marketing programs and campaigns I’ve created. But, I get a lot of people that ask me “what do you use for email marketing?” or “what did you use for analytics?” I thought about companies I have started like Eventup and Visible Factors, among others, and […]
If you’ve ever started a brand new site, you’ll know that getting organic traffic is extremely difficult. Sure you can buy traffic through Adwords or various other media buys and/or you can use PR to get you spikes. The question I like to ask people is, do you have longevity? Developing a holistic marketing strategy […]
A little over a year and a half ago I resigned as the CEO of Eventup, the company I founded and loved with all of my heart. I thought my career was over, and I tried to put aside my depression of not turning Eventup into an extremely successful company. I’ve never failed at what […]
Having spent a lot of my career doing a lot more than just SEO, I’ve had to wear many different hats. One of my favorite hats to wear is actually the Business Development one. I’m total people person and I love the sales process. The feeling of closing a deal to me is almost as […]
I’ve spent the last week at my parents house in a little town in Los Angeles called LaCrescenta. It’s been the first time I haven’t been in an office for over 1 week in 10 years (side note: this is the first time I’ve been at my parents for this long for almost 5 years). […]
Over the last few months I’ve seen an interesting cross section of startups to large brands and marketers to developers that are all running businesses. There has been one thing that ties all of these people together, and that is gaining traction and visibility to your website or business online. If you are a large […]
I have been inundated with communities over the last couple years and recently it has been almost the only thing I am working on lately. I have learned so much about managing volunteer groups, creating an offline community of web geeks called “San Francisco Geek Dinners,” and in consulting roles. There are many methodologies that […]
This is a continuation post as a follow up to Blogging for Customers, not Dollars. I felt this was important for corporations and in-house talent to look at when writing a blog. Sometimes we tend to think about a blog as a way to push products, which is what I talked about previously. The truth […]
I really want to focus right now on how to focus blogging on not dollars, but your customers. So, to start, I want to tell you what this WILL NOT be about: Blogging to Make Money, Blogging to be an expert and Blogging for leads. The reason I am putting this out there is to […]