Mobile is driving much of the new business opportunities out there. Lots of on-demand services, marketplaces and e-commerce companies have made sure to have great mobile experience because of large amounts of traffic seen from their customers. Even as recent as a few months ago, Google announced it had more searches on mobile, as compared […]
Content is king. We’ve been hearing this for years, and, to this day it is still the truth. But, the type of content and mediums to promote it have been different and can vary. But, while I was working with one of our clients on marketing strategy, I realized how important it can be to […]
I had so many thoughts to share about 2015, the past couple years, and most importantly, looking forward at the future. I would say that 2015 was very much up and down, very volatile in terms of personal and professional achievements and relationships. Looking back over the last few years, the one thing I’m very […]
At Quickbooks Connect I presented on all the available methods to help small business owners grow their business online. I discussed SEO, SEM, Content Marketing, Facebook Ads, and Email Marketing.
I’ve been thinking about the “snowball effect” for a few weeks now and reminded myself how important it is to get started. It led me to wondering what we’re doing at Visible Factors in terms of growth and optimization for companies. We’ve been working through a lot of the service business and plan to offer more […]
Over the years I have used tons of tools for marketing programs and campaigns I’ve created. But, I get a lot of people that ask me “what do you use for email marketing?” or “what did you use for analytics?” I thought about companies I have started like Eventup and Visible Factors, among others, and […]
A lot of companies tend to over-think or over-engineer their SEO efforts but they forget things like keeping the site up, site speed etc. After working with over 20 companies in the last year or so and having been in-house, I’ve seen a lot of these issues first hand. Here are eight of the most […]
If you’ve ever started a brand new site, you’ll know that getting organic traffic is extremely difficult. Sure you can buy traffic through Adwords or various other media buys and/or you can use PR to get you spikes. The question I like to ask people is, do you have longevity? Developing a holistic marketing strategy […]
A little over a year and a half ago I resigned as the CEO of Eventup, the company I founded and loved with all of my heart. I thought my career was over, and I tried to put aside my depression of not turning Eventup into an extremely successful company. I’ve never failed at what […]
This week, I had the unfortunate opportunity to experience what is the 4th layoff round, but the fortunate side is, I somehow made it through without being laid off, again. It was quite a relief to know I wasn’t going to have to look for a job or find a job during a tough economic […]