20+ years of growth.
Multiple companies founded.
One operator.
Twenty-plus years of marketing, SEO and growth — from Ticketmaster and Adobe to Upwork, Hired, Box and Blue Bottle. Now building Sundry and writing the playbook in public.
One essay, every Sunday.
Marketing-operator notes. No course, no funnel, no upsell.
My experience building & growing
Three words I live by.
Operate
Founder mode and operator mode. Sitting close to the product, close to the customer, close enough to the call.
Grow
Two decades on the marketing function. SEO, demand, brand at scale — patient bets that compound.
Write
An essay most Sundays on what I'm building, what I'm reading, and what I keep getting wrong.
About
“I’m a builder who learned to write, and a writer who never stopped building.”
My first real job was at Ticketmaster in the early 2000s, back when SEO meant arguing with engineers about title tags. From there I went to Adobe, then a string of companies in their messiest growth chapters — Upwork, Hired, Box, Blue Bottle Coffee. Each one taught me something different about how products actually reach the people who need them.
The throughline is operator work: sitting close enough to the product to know what’s true, close enough to the customer to know what hurts, and far enough
above the noise to make a call. I’ve owned every channel that matters, built the teams that ran them, and made the mistakes that pay for the next ten years of judgment.
These days I’m building Sundry, advising a small group of founders I genuinely like, and writing essays about the unglamorous middle of a company’s life — the part everyone skips on the conference stage.
More about my journey →
22
years operating
7
companies, in seat
100+
essays in the notebook
12k
newsletter readers
What I'm building.
Operator-led, marketing-first. Putting twenty years of pattern-matching to work on a category I've quietly been waiting for someone to build.
Re-platformed the world's largest freelance marketplace for search — partnering with product and engineering on a multi-year technical rewrite.
Owned brand, demand and content from Series B through Series C — built the team, rewrote the funnel, shipped the brand refresh.
Where you can find me.
Recent talks and interviews.
- The Operator’s SEO — keynoteSaaStr · 2025
- Marketing leaders who buildFirst Round Review
- On programmatic content at scaleLenny's Podcast
- From Ticketmaster to SundryThe Marketing Operator
Notes from the field.
How To: Facebook CPI (Cost Per Install) Campaigns for Mobile App Installs
Mobile is driving much of the new business opportunities out there. Lots of on-demand services, marketplaces and e-commerce companies have made sure…
Holistic Content Marketing Helps All Marketing Channels
Content is king. We’ve been hearing this for years, and, to this day it is still the truth. But, the type of…
Setting my intention for 2016 and what led me here
I had so many thoughts to share about 2015, the past couple years, and most importantly, looking forward at the future. I…
One essay, every Sunday.
The marketing operator's notebook — what I'm building, what I'm reading, what I keep getting wrong. No course, no funnel, no upsell.