X

Tony Adam

Entrepreneur, Marketer, Aspiring Polymath

eventup

Online Marketing
In The Last Year, I Built A Company Without Knowing It
June 10, 2015 at 8:42 am 1
  
     
A little over a year and a half ago I resigned as the CEO of Eventup, the company I founded and loved with all of my heart. I thought my career was over, and I tried to put aside my depression of not turning Eventup into an extremely successful company. I've never failed at what I do -- every situation I had gone into, I found a way to win (i.e. drive growth). This was new and it was hard to stomach for me. But the adversity I went through was a growth experience that I never realized could be so positive. Building Eventup from a concept to a reality in over 12 cities and booking hundreds of events built a lot of confidence. Leaving it was a character builder and humbling experience. I knew I would learn a lot, but, I learned way more than I could have imagined. Overall, you have to look at the positives or you could get caught dwelling in the negatives, so I fought through and remembered all of my favorite things. 1. I met a lot of amazing people. From the investors who were there for me in the process, I can’t thank them enough. Not only for the investment and taking a chance on me, knowing I would give it my all, but also for the advice throughout the process and helping me grow as an entrepreneur. 2. The Eventup team. I loved EVERY, SINGLE, PERSON, that worked at eventup. Through all the chaos in building the company, the trials and tribulations, arguments, and awkward moments, it felt like family and I am truly looking forward to the next time I am able to experience that same joy. I wish I could have done more for the team, but everyone should pat themselves on the back for all the hard work put in. 3. Learning from mistakes. Let me tell you, I made a lot of them. I tried to learn as quickly as possible, but frankly, shit happens. No matter what, know that you’re going to make mistakes and hopefully you can figure out how to correct them as quickly as possible. 4. Growing. I grew so much and learned a lot throughout the process. My ego was fairly big going into it, but I was humbled by all the people much smarter than me who I met along the way.

Moving Forward. Great Things To Come.

As I took my next step, I badly wanted to start building another product, because it’s what I love doing. But, I also wanted to figure out what would make me happy over the long run and how I could be the most successful. Taking time to reflect and think through things helped a lot. As I started to tinker with product concepts and ideas, I had a lot of support, but one after another, people kept asking me to help grow their startups or work with their companies. While doing this, I realized I was founding my next company, a consulting collective called Visible Factors. And, in a little over a year our team has worked with 20+ companies. We’ve helped some amazing companies achieve some great successes. Some examples include helping Luxe launch and increase reservation volumes by over 600% and Grokker has increased their SEO traffic by 500%. Recently it’s been a new experience and total inspiration working with Children’s Hospital LA. (Take a peak at more of our clients and case studies) We started with just SEO Consulting and our team now has the capabilities to fill the top of the funnel with a variety of channels like SEM/PPC, Facebook (web and mobile installs), and content marketing. We’ve also started helping companies re-tool their on-boarding and increase conversion rates, retention rates, and returning customers with conversion optimization. I bring this all up because, just like Eventup, I never imagined how much I would learn and how quickly we could grow. And, again, thanks to an amazing team of people that works together so well, we are doing impactful work with tangible results for our clients. But, nothing clarified it more for me than a quote I saw at a charity event I attended last week: “Alone we can go fast … together we can go farther.” Those words spoke to me because it encapsulated everything I have been thinking and what I had learned over the last few years. I believe the team is the most important thing to building. I’m thankful and humbled by how smart the team at Visible Factors is because we’ve been able to do so much in such a short period of time.

Where do we go from here?

Honestly, I still yearn to build product. I want to reach more people and grow further so I’ve started tinkering again. I know there are two things I love Marketing and Marketplaces. The next logical step for me is something we have already started - building automation into our services. I believe strongly in what we are doing.  Right now, the team, the partners/clients, and everyone I work with at Visible Factors has my mind, my heart, and I could not be happier. Growing traffic, revenue, and ultimately companies, is something I love more than anything and I am having the most fun I’ve had in my life. We are all excited about the company as we move deeper into 2015 and beyond. p.s. If you have a minute, check out our new site to learn more about what we do, who the team is, and who we have helped grow. And, you can get in touch to find out how we can help your company grow too!  
CONTINUE READING ...