There is so much buzzing in the search industry from @arrington writing about why he thinks search still sucks and JCPenney being busted for paid linking. And, just weeks ago Google busted Bing for copying search results...or did they? Whew, I felt like that was one big run on sentence without no end in sight. And, to be honest, the story of search does not have an end in sight. This is a positive for innovation.