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Tony Adam

Entrepreneur, Marketer, Aspiring Polymath

Online Marketing

Online Marketing
SEO vs. PPC: There is no debate
January 27, 2007 at 1:17 am 0
  
     

I was going through my recent newsletters and blogs today when I came across an article about the battle between the two. Personally, I do not think there is a debate and it is almost irrelevant to compare the two. It is like comparing apples and oranges. I mean, truthfully in the end one can aid the other, and depending on the funding that your organization has for marketing and advertising purposes, you should be doing both.

Granted, there are some points that you can use to determine which option that you should spend more time on when first starting out and what not. Generally though, I find there is no good reason to use one without the other.

An example of how to use SEO and PPC together is by using PPC in order to ramp up your SEO traffic though brand awareness. So, what do i mean by that and what does that mean in general? I have heard from customers and other contacts' customers using both PPC and SEO say they used the site because they saw them in both sponsored and "regular" (obviously organic in our eyes) results. Basically, this is just adding validity to your company. E.G. you are ranked highly for "home loans" in both sponsored and organic listings in the SERP results, people think of your brand as "The Home Loan Guys." Yes, this is a very casual approach no doubt, but still very true in many ways.

Finally, i've also witnessed high PPC listings as a way to help you start boosting and ramping up your SEO efforts through both link building, page views, etc. It is a trial and error process that does work for some and not for others, but there is no sense in putting no effort into it, you never know what you are missing out on until you give it a shot.

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Online Marketing
Click Fraud Funding Terrorism
December 6, 2006 at 6:20 am 0
  
     
Minutes after posting my latest entry about throwing out speculation about where Google would be if Click Fraud had action taken upon it, there has been a stunning new development.  Apparently at the end of SES Chicago Webmasteradio.fm held a press conference and announced this news that could link Click Fraud to the funding of terrorist activities. For more details on this story, visit the following post on Search Engine Journal.  Obviously, this is a major development in the case against Click Fraud and also there still tons of information being analyzed and still tons of log files to be looked at.  I don't want to make any major claims to the link, because it is still a new development. One claim I will make and state continuously is that Google does need to take a considerable amount of action against Click Fraud.  I have made many arguments in the past that if Google does not take a step up and address these issues immediately that it could really hurt their business.  News like this could really be a major blow to Google's business and put Google in a major bind. I have been adamant about Google stepping up to the plate and taking initiative and action against Click Fraud.  Google has been taking a nonchalant, hear no evil, see no evil approach to Click Fraud and it might end up hurting them, big time!  Especially now that there is breaking news with click fraud links to terrorist cells/activity this could make headlines.  Especially in todays "Anti-Terrorism" day and age, and the fact that anything linked to terrorism is being looked at under a microscope.  Seriously, we have the government tapping phone lines, reading private emails, looking through search data.  If any of this data checks out, Google will be in a very unappealing predicament.  I just have one thing to say, "I told ya so Google!!"
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