Measuring success in SEO and Social Media by determining ROI, Analytics, Metrics up front 11

When you are working at an organization that doesn’t have the right analytics, its painful. This also goes for working with clients that don’t have the money to buy an analytics package like Omniture or WebTrends. I’ve been through this on both sides of the organizational and the client side ...

Startup Mistakes: “Just launched my site, now I need SEO” 25

I have been in SEO and Internet Marketing for some time now and I can’t tell you how many sites I have worked with or seen that have come to me after launch and said “I need SEO now!” Heck, I was even victim to that when I was tasked ...

4 Main Reasons you should be linking in Blogs 9

We create blogs with tons of great content and we base our content on Social Media that attracts a link or two. (Boy, isn’t that the understatement of the year!) We rely on this content to create user engagement and get people to keep coming back. But something that is ...

PubCon 2008 Wrap Up: The topics, community, and moving forward 12

Another PubCon in the books! We are all a little bit tired, a little bit wired (at least I am! Still!), and/or missing it already (which again, I am!). Either way, I am pretty sure I can speak for most when I say, it was a great time had by ...

AJAX and Non-JavaScript Experiences for SEO friendly websites 8

With the “Web 2.0″ world that we live in, companies are inclined to create “snazzy” new AJAX experiences for users. I have been dubbing this the AJAX Dilemma lately because organizations/companies/website owners are creating sites that are not accessible and SEO friendly. They are risking crippling their businesses in the ...