Why being a strategic marketer is so important 14

I’ve spent the last week at my parents house in a little town in Los Angeles called LaCrescenta. It’s been the first time I haven’t been in an office for over 1 week in 10 years (side note: this is the first time I’ve been at my parents for this ...

Building Traction with Search and Social Media Visibility 11

Over the last few months I’ve seen an interesting cross section of startups to large brands and marketers to developers that are all running businesses. There has been one thing that ties all of these people together, and that is gaining traction and visibility to your website or business online. ...

12 Seconds of SEO from GeekOut ’09

Sean Percival and I decided that we would give the crowd 12 seconds of SEO and show everyone why we are really geeks at the GeekOut ’09. We are 2 of VERY few there that could truly say #iamageek. GeekOut09: Why #iamageek on 12seconds.tv

Online Reputation Management DOES matter 32

So, I wake up this morning and see a post written by Darren Slatten completely dismissing the importance of Online Reputation Management. And, I found the post a little comedic at best, so, I’ll give him a little bit of credit for that, but, one thing I won’t give him ...

Skittles Aggregated Website, is this a Win or Fail? 4

Lots a brewing on the Skittles madness tonight because of they’re new “Social Media Aggregation” for their domain. The question I have is, was this a move of pure genius? Or, are they shooting themselves in the foot! Age and Demographics to get Started: To start with, before you start ...