An Online Marketer’s Role Today And In The Future 7

Tweet We’re already more than half way through 2013 and it’s amazing how things have evolved since I started doing some form of online marketing more than a decade ago. Overture was around then, paid placement still existed, and I started learning SEO thanks to Webmaster World. Boy, how things ...

Building a Holistic Marketing Program By Understanding Your Audience 6

Tweet Years ago I wrote a blog post about keyword research for SEO. The basic point is that you don’t want to be optimizing for content that people aren’t searching for. My favorite example is that people search for “car” and not “automobile”, it simply puts why keyword research is ...

Why being a strategic marketer is so important 14

I’ve spent the last week at my parents house in a little town in Los Angeles called LaCrescenta. It’s been the first time I haven’t been in an office for over 1 week in 10 years (side note: this is the first time I’ve been at my parents for this ...