Internal Linking: The Benefits Of Great Information Architecture For SEO 14

Every time I write a requirements document for SEO, I make sure to address Usability and Information Architecture. I like to think that Google will reward sites that do have good Information Architecture because it is mostly always search engine friendly designs that support crawlability and indexing. This is usually ...

Internal Link Architecture for your website 7

Part of any link building campaign should always include the internal Link Architecture that you have within your domain and off the domain for link building activities. I tend to use the term Link Architecture because it is similar to the Information Architecture (I.A.) that is used within your site. ...

Sculpting PageRank using rel=”nofollow” for Link Architecture 9

Over the years I’ve been practicing a lot of different techniques with my internal link architecture. One of the things that I have been doing more and more of is evaluating when to use the rel=”nofollow” tag on the internal links. Why is this important? Well, in order to make ...