An understanding of SEO Keyword Research 12

Keyword research is the base for any good SEO campaign and a large amount of your success will be truly dependent on how well you did your keyword research. Of course, this will be built into your overall SEO Strategy, but it should be the very *FIRST* item on your ...

The Art of SEO Evangelism 4

Being an SEO Evangelist within an organization requires lot of energy, a lot of knowledge, thick skin, and a lot of relationships. Success is hard to come by and will require a lot of hard work, but it is definitely attainable. I would almost say that this does not apply ...

Updating Permalinks when moving to WordPress 2.5 13

Tonight I updated WordPress from WordPress 2.0.2 to WordPress 2.5 and ran into some issues with permanlinks. Turns out that Yahoo! Web Hosting does not allow you to do Permalinks the standard way with WordPress and you have to use the Yahoo! Plugin for this. Essentially what happened was that ...

Internal Link Architecture for your website 7

Part of any link building campaign should always include the internal Link Architecture that you have within your domain and off the domain for link building activities. I tend to use the term Link Architecture because it is similar to the Information Architecture (I.A.) that is used within your site. ...

Being prepared and doing research pays off 1

Over the past week I have seen two of the most horrific examples of why research is so important. It is what we base our decision making on in our work lives, it is how we evangelize our expertise on to others, etc. Doing the right amount of research sets ...