Skittles Aggregated Website, is this a Win or Fail? 4

Lots a brewing on the Skittles madness tonight because of they’re new “Social Media Aggregation” for their domain. The question I have is, was this a move of pure genius? Or, are they shooting themselves in the foot! Age and Demographics to get Started: To start with, before you start ...

DocStoc saved the day at Gravity Summit 1

(Yes, Jason, you can use me as a Case Study =P ) Normally, I never write posts telling you about how great a single company is, but, in this case, I feel it is absolutely necessary. Every presentation I give now, I quickly upload to DocStoc before I go up ...

Keys to building quality relationships and things to avoid 27

I could go on and on for hours about how people abuse relationships because I am sooo passionate about the topic. Within Internet Marketing, I have developed some solid relationships with and would work with them, partner with them, and/or hang out with them at the drop of a dime. ...

Checking StumbleUpon Referrals and Reviews to specific URLs 15

I was listening in on Office Hours on WebmasterRadio.fm today and the question came up of how to find the referrer URL from StumbleUpon to your site. When you look at Google Analytics the referrer shows up as refer.php or toolbar. This won’t take you to the page that refers ...

Measuring success in SEO and Social Media by determining ROI, Analytics, Metrics up front 11

When you are working at an organization that doesn’t have the right analytics, its painful. This also goes for working with clients that don’t have the money to buy an analytics package like Omniture or WebTrends. I’ve been through this on both sides of the organizational and the client side ...