Social Media ROI Presentation from SMASH at USC 2

On Thursday of last week, I had the opportunity to present at SMASH (Social Media Advanced Skills Huddle) at USC. What I was really excited most about was the fact that we had many of the Master in Human Behavior students in attendance at the conference and was great hearing ...

Facebook Like Button: Now with Meta Data and Thumbnails 8

Well, it turns out that Facebook has included all of the meta data and thumbnail info for the like button around the web. This is great news for publishers as it gives the content that we and/or our users “like” more visibility in the Facebook stream. Along with that, it ...

Social Design & Optimization: The Power of Network Effects 5

One of the most interesting things I’ve been studying over the last year has been the power social design and network effects. Even though many of us have used Social Media for quite sometime, it has typically been what I would call a disconnected and fragmented system of communication. Now, ...

Digg 4.0: Is it coming sooner than expected? 1

Last week I was working with someone and showing her the ropes of social media marketing and other general topics. I had showed her how to sign up for Digg, StumbleUpon, and various other Social Networks, but, we stumbled on the fact that they are no longer accepting new sign ...

Setting goals and executing with social media marketing 1

While at SXSW, Chris Winfield and I had our presentation on “Social media marketing for your business.” My biggest focus for the presentation was to help people realize the power of creating a plan, setting goals, and executing them. Overall, creating a marketing plan or strategy should not just involve ...