Building Traction with Search and Social Media Visibility 11

Over the last few months I’ve seen an interesting cross section of startups to large brands and marketers to developers that are all running businesses. There has been one thing that ties all of these people together, and that is gaining traction and visibility to your website or business online. ...

Tips for Building Communities, Online and Offline 7

I have been inundated with communities over the last couple years and recently it has been almost the only thing I am working on lately. I have learned so much about managing volunteer groups, creating an offline community of web geeks called “San Francisco Geek Dinners,” and in consulting roles. ...

Does Microsoft’s Live Search Club help increase search market share?

According to the Nielsen online reports it seems like Microsoft has increased its search market share from 12% to 13.8% in December from the previous month. (See MarketWatch Article) All things considered it seem that Microsoft has picked up close to 2% of the search market, a big gain for ...

Being an Industry Thought Leader Through Your Corporate Blog 1

This is a continuation post as a follow up to Blogging for Customers, not Dollars. I felt this was important for corporations and in-house talent to look at when writing a blog. Sometimes we tend to think about a blog as a way to push products, which is what I ...

The Italian Frozen Yogurt Craze

Since going back to Los Angeles in August, I have noticed a craze in the frozen yogurt industry. To be more specific, the number of places opening up and doing “Italian Frozen Yogurt” is unbelievable. They are popping up on every corner like Starbucks in the 90′s and Sushi restaurants ...