Building a Holistic Marketing Program By Understanding Your Audience 6

Tweet Years ago I wrote a blog post about keyword research for SEO. The basic point is that you don’t want to be optimizing for content that people aren’t searching for. My favorite example is that people search for “car” and not “automobile”, it simply puts why keyword research is ...

The Heart and Soul of an Entrepreneur 3

Tweet The heart and soul of an entrepreneur lies in two things: the need to solve problems and the desire to change the world. Now, that might seem like a very glamorous thing to many people, but, what people don’t realize is that it’s not. You have to be ready ...

Achieving perfection and remembering how great you are 6

Wow, I just turned 30, something I have been looking forward to for a year now. It’s amazing to reflect on what has been and what I’ve learned through the years. I truly feel older, smarter, and wiser — but with so much more to learn. The funny thing is ...

Reducing friction within products and sales automation

the most important thing that I’ve learned while working on Eventup has been to reduce user and consumer friction. This is inherently difficult when working on a product that is disrupting an industry that has previously not been touched by technology. The events business is entirely relationship driven. Changing this ...

Talk Is Cheap, Building And Innovating Is What Really Matters 3

Tweet Last July I made a conscious decision to stop going to conferences and start focusing on building businesses. I was tired of flying to different conferences that felt like it netted no return for me. Currently, it doesn’t help me one bit to attend a conference, let alone speak ...