While at SXSW, Chris Winfield and I had our presentation on “Social media marketing for your business.” My biggest focus for the presentation was to help people realize the power of creating a plan, setting goals, and executing them. Overall, creating a marketing plan or strategy should not just involve trying to get some traffic or a few links. There needs to be an end result that helps the business bottom line, like getting new users.
I covered a lot of examples of how to create online visibility in social media and ROI goals. An example of this is using niche social media sites to reach bloggers and journalists. Even though the session was meant to look beyond Facebook and Twitter, I couldn’t ignore the increases in branding and engagement that I’ve seen. Overall though, creating a campaign, setting goals and executing on them has been the most valuable.
Enough of my rambling, here is the presentation: