Comments on: foursquare: The arrival of the location based business “game”

By: Stephen

Stephen — Thu, 24 Jun 2010 18:48:47 +0000

I just started Foursquare and I think it is going to be provide excellent market research.

By: Then I saw Foursquare… Now I’m a believer

Then I saw Foursquare… Now I’m a believer — Wed, 02 Jun 2010 16:28:04 +0000

[...] sure going to be ME. And so, I became a Foursquare user. Tony Adam blogged a while back about the possible monetization opportunities Foursquare has. But, I’m not looking at Foursquare from a small business owner’s [...]

By: Business Marketing

Business Marketing — Sat, 24 Apr 2010 05:43:55 +0000

I'd love to see more filtering options as well. Been using the service for a few months, mostly to discover what potentials it has for the local market, such as who is checking in at my business location.

By: ITCSales

ITCSales — Thu, 15 Apr 2010 03:40:40 +0000

4square is rockin the whole internetsphere specially in twitter…. Most people (Non-americans) are curious on this feature actually. My first glance looks like a spam links.

By: gtechie

gtechie — Wed, 20 Jan 2010 17:21:51 +0000

Great that you featured the Endup!

By: Dustin

Dustin — Tue, 19 Jan 2010 19:48:01 +0000

Great post Adam. I know a lot of people in the Seattle-area who are addicted to foursquare – I've been holding off from playing because, from an outsider's perspective, watching people stare at their phones and shouting out in glee that they are the mayor of some tiny restaurant seems incredibly dorky, but I love how it adds a new layer to local & you raise some great points about the potential. I'll be trying it out this week.

By: @eclairebears

@eclairebears — Tue, 19 Jan 2010 02:50:33 +0000

Thanks for the insight, Tony. Businesses have a lot of potential they can tap into as this space grows, it's still relatively small and isolated to urban areas. I've seen a handful of places mentioning – "show me that you're the mayor for a free [insert free thing here]" and get excited to see this – I know more people will catch on and the businesses taking advantage of it early will reap the biggest rewards.

By: Claire

Claire — Tue, 19 Jan 2010 02:48:48 +0000

Thanks for the insight, Tony. Businesses have a lot of potential they can tap into as this space grows, it's still relatively small and isolated to urban areas. I've seen a handful of places mentioning – "show me that you're the mayor for a free xxx" and get excited to see this – I know more people will catch on and the businesses taking advantage of it early will reap the biggest rewards.

By: @eclairebears

@eclairebears — Tue, 19 Jan 2010 02:43:17 +0000

Thanks for the insight, Tony. Businesses have a lot of potential they can tap into as this space grows, it's still relatively small and isolated to urban areas. I've seen a handful of places mentioning – "show me that you're the mayor for a free xxx" and get excited to see this – I know more people will catch on and the businesses taking advantage of it early will reap the biggest rewards.

By: Christian Sterner

Christian Sterner — Mon, 18 Jan 2010 22:17:53 +0000

It's totally understandable for people to believe that local businesses would love this type of tool to talk to their peeps. But, having played the local media game for a long time, it is cold hard fact that selling local business owners on the idea of an ad platform is a relationship sale. In other words, good luck getting scale in the local ad market without a bricks & mortar sales team. I hear you in regards to chains, just don't buy the idea that local business owners would seek out niche platforms to hand over their cash. They are busy people and will trust the person that spends time with them in person, with very few exceptions. To this end, check out Reach Local (no affiliation with this company): I think they are well positioned to sell the tools that you are referencing in our post. My bet is that location-based media plays (even the ones that I am working on) will at some point partner with a company like them.