Really understanding the value of good links and viral marketing seems to be a common struggle for many companies. This being the case, it is very easy for these companies to lose out on a lot of opportunities for link building or even linkbait types of opportunities. Capturing links through a means of viral traffic and linkbait is critical to becoming a leader in a specific industry or even a niche within it. Also, if done correctly, this can put you in a position to rank highly or even at the top of most SERP’s.
One of the things that I have found is that organizations completely disregard that everything link-worthy is hosted on their company domain. Creating knowledge-bases or tools that your organization will be using or distributing to various partners are great sources of traffic generation, and it doesn’t end there. Not only can you direct traffic to your domain, but talk about a major viral method of increasing your link-authority.
Creating these tools, knowledge bases or anything of that sort really gives you that edge over your various competitors. It is highly critical though that you ensure a few things are in-line though:
- First and foremost, ensure that you are creating this tool within your companies domain. It is massively important that this traffic is being driven to your domain from not only a user perspective, but from an SEO and link building one as well.
- Appropriate naming and Keyword Research: You know the space that you are competing in, you know your competition and you obviously know that industry if you are creating a tool of some sort. Now, make sure you use that knowledge to distribute those links to partners/customers/etc.
- From a design perspective, you need to ensure that people don’t get the message that you “overly advertising” your product. You are creating this to drive traffic and become a leader. For example, do not use your current web templates for this and your XXL logo. You can subtly brand the page to your company’s liking, just ensure that you are creating a RICH user experience for everyone linking to it, not just you.
Once you incorporate the previous items into the thought process of your tool or what not, you will notice tremendous results. Many financial organizations do this well with “rate calculators” of some sort. This can really apply to any industry with any content or tool. Just ensure that you are doing so correctly, creating linkbait for others to pickup and virally spreading your message!! You can even do this in a consumer directed and social media type of campaign, but make sure you follow the rules and you will watch your tools spread like wildfire and your rankings on the SERP’s increase at a rapid pace.